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Course Aims & Objectives
The Diploma in Business Management by Boston Business Management School (BBMS) is aimed at providing students with vital management skills and knowledge including Accounting, Marketing, Human Resource Management, Business Management and Information Systems. The course emphasises on practical problem-solving and decision-making skills essential to today's knowledge-based economy to create the managers of tomorrow.
Structure and Duration
The course comprises 8 modules of study conducted on both full-time (Day) and part-time (Evening) basis.
Day-Time Programme
Classes meet for 5 times a week amounting up to 15 contact hours per week. The programme comprising lectures and tutorials will be completed within 9 months.
Evening Programme
This is conducted on a modular basis that can be completed in approximately 9 months. A maximum of 2 modules can be taken per term with 9 contact hours each week. Candidates can choose to undertake the course at his/her own pace within a maximum time span of 2 years.
Admission Criteria
Interested applicants must possess ONE of the following entrance requirements:
- BBMS Certificate in Business Management or equivalent
- GCE 'O' (Grades 1 - 6) in any three subjects including English or its equivalent
- ITE COS, NTC, NITEC Holders / 5 GCE 'N' Level Passes (Grades 1 - 6) including English Language
- Working adults with of min. 2 years relevant field of work experience.
International Applicants
- Applicants must have a minimum of 12 years of general education or its equivalent
- Proof of proficiency in the English Language through IELTS band 5.0 will be required
Course Curriculum
Organisation and Environment
This module provides you with an insight into the key determinants of individual and group behaviour in an organisation. You will also learn how to use these concepts to improve personal, interpersonal and group interaction skills.
Managing Information System
This module explains to you the major components involved in database design, database management and information systems management. You will also learn about the strategic use of information systems and how they are developed and managed.
Business Communication
This module provides you the communication skills necessary for work. You will be taught report writing, collaborative learning and oral presentation skills as well as writing skills. Topics covered will include application letters, resumes, interviews, meeting skills as well as interpersonal skills.
Principles of Accounting
This module provides an understanding of the basic concepts and Principles of Accounting. You will be taught significant areas such as the control and accounting for cash, inventories and fixed assets, goods and services tax and Fundamental Accounting Principles.
Principles of Marketing
This module explains to you the role of an integrated marketing strategy in the creation of a brand image that businesses adopt to differentiate themselves from the competitors. Topics covered range from situational analysis, marketing mix to building brand equity.
Business Management
This module provides you with an insight into the key functions of management and the practical issues which managers of today face. Aspects of management such as planning, organising, leading, controlling, international management, business ethics and social responsibility will be covered.
Human Resource Management
This module provides you with the knowledge and requisite skills to support the following major functions of Human Resource Management: Manpower Planning, Recruitment, Selection, Placement, Orientation, Employee Communication and Wellness.
Marketing Communication
This module provides you with the understanding of the role of promotion within the overall marketing mix strategy of an organisation. It covers core topics pertaining to the use of Advertising, Sales Promotion, Public Relations, Sponsorship, Point of Purchase and Personal Selling in an integrated promotional mix.
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